PIHARWA's Collaboration with Mrs. Amrita Tripathi for Mrs. Universe 2021

Background:

PIHARWA, a distinguished local designer brand from Bhopal, has always been committed to promoting traditional Indian craftsmanship with a modern twist. Our partnership with Mrs. Amrita Tripathi, a prominent beauty queen, exemplifies our dedication to supporting local talent and bringing Indian fashion to a global audience.

Link : Hindustan Times, ANI

Introduction:

Mrs. Amrita Tripathi, recognized for her titles as Mrs. Middle Asia and Mrs. India - First Princess, is set to represent India at the Mrs. Universe 2021 competition. Her journey reflects a blend of elegance, resilience, and advocacy, making her an ideal ambassador for PIHARWA. Through our sponsorship, we aimed to enhance her presence with our exclusive designs while reaching new audiences interested in high-value, fashionable goods.

Challenge:

The key challenge was to create attire that not only highlighted Amrita's personality but also showcased the richness of Indian craftsmanship on an international platform. Additionally, we wanted to leverage this sponsorship to connect with a new demographic of fashion enthusiasts who appreciate high-quality, bespoke designs.

Solution:

PIHARWA's approach involved:

- Exclusive Design Collaboration: Our designers, including Saili Gore Valecha and Prakriti Jain, worked closely with Amrita to craft custom outfits that combined traditional Indian elements with contemporary flair. These designs aimed to make a statement at Mrs. Universe 2021, highlighting the sophistication and versatility of Indian fashion.

- Brand Alignment and Promotion: By aligning with Amrita’s journey, we emphasized our commitment to the 'vocal for local' initiative. This partnership provided a unique platform to showcase our designs, attracting a clientele that values premium, handcrafted fashion.

Mrs. Amrita tripathi with Aman Sharma during promotions

Implementation:

1. Bespoke Attire Creation: We took great care in designing a series of exclusive outfits for Amrita, ensuring that each piece reflected her style and the cultural heritage of India. These outfits were tailored to meet the high standards of an international pageant.

2. Marketing and Promotion: Leveraging social media, press releases, and digital campaigns, we highlighted our collaboration with Amrita. This included behind-the-scenes glimpses of the design process, showcasing the craftsmanship involved in creating each outfit.

3. Engaging New Audiences: Through this partnership, we reached a broader audience interested in high-fashion and luxury goods. Our involvement in such a prestigious event drew attention from fashion aficionados and potential clients who value unique, high-quality designs.

Results:

- Increased Brand Visibility: The association with Mrs. Universe 2021 significantly boosted PIHARWA's profile, attracting attention from fashion enthusiasts and high-value customers both nationally and internationally.

- Enhanced Brand Credibility: Being part of a global event like Mrs. Universe added to our brand’s credibility, positioning PIHARWA as a leader in bespoke, high-fashion design.

- Expanded Customer Base: The partnership helped us reach new demographics, particularly those interested in premium fashion and luxury goods. This translated into increased inquiries and sales from customers seeking exclusive, handcrafted attire.

Conclusion:

PIHARWA's sponsorship of Mrs. Amrita Tripathi at Mrs. Universe 2021 was a strategic move that underscored our commitment to local craftsmanship and high-fashion design. This collaboration not only showcased our unique designs on a global stage but also connected us with a new audience of discerning fashion lovers.